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conspiracy theorists. they say it's a hoax. it's scientists making up data, it's a u.n. plot to take away american sovereignty and so on. now, that's only 8%. but they're a very well mobilized, organized and loud 8%. and they've tended to dominate the public square, okay. so here you have these six totally different audiences that need completely different types of information and engagement to deal with this issue. so one of the first tasks, and you know this as a communicator as well as i do, one of the first rules of effective communication is, snow know thy audience. if you don't know who your audience is it's kind of like playing darts in a crowded room with the lights off. you might hit the target sometimes, but most times you're going to miss. and unfortunately too often you're going to do collateral damage. you're actually going to hit somebody by mistake and cause a backlash. so you know this is why if we were to do a true engagement campaign in this country we would need to recognize that there are very different americans who need to be engaged in very different ways who have d
Search Results 0 to 1 of about 2 (some duplicates have been removed)